You're Soaking in It

From the websites you visit to the amount of time you spend on each page, advertisers collect personal, intimate information to create a profile of each consumer. You're Soaking in It reveals the disturbing process of gathering information and designing ads that will influence you at the precise moment you are most ready to spend. This is a film the advertising world will not want you to see.

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INFORMATION

Edition: Singapore 2019
Director: Scott Harper
Subjects: Advertising, Big Data
Language: English
Runtime: 76 mins
Screening: Asia Premiere

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